Show and tell advertising falls flat…
Relevant provides marketing strategy and consultancy which enables companies and organisations to cut back on advertising, marketing, and digital agency costs and achieve the most efficient use of media
Trusted websites deliver higher quality click through
The media environment has a massive effect on the quality of advertising’s impact, retention and response. An uplift in click through dwell time averaging out at 50% is delivered when display and video campaign targeting is custom optimised to deliver
Time to slim down on specialists?
Dr Suess’s tale of the bee watcher who needed watching by multiple bee watcher watcherers while the lone bee industriously went about it’s business is a perfect allegory for the current state of marketing. The tech revolution has spawned a
OCD marketing’s deminishing returns
Are overstaffed advertising agencies, digital marketing specialists and internal marketing teams using data and digital to support ineffective marketing?