efficient marketing is relevant
Earlier today I read a post on LinkedIn, a cry for help from a company which had sacked its digital marketing agency for under-performance in PPC and taken the work on themselves. They’d dramatically improved click through and driven cost
Analysis of 2bn customer digital journeys over the past four years by some rather clever marketing data nerds suggests it’s never been easier to waste money in marketing. Which is rather odd because they’re from a marketing tech company and they want you to spend yet more of your stretched marketing budget on stuff that – well, how can I put this kindly? – does what you should be doing anyway if you’re in the business (any business!) of dealing with customers.
In’t the digital marketing age great! Pop in a few keywords. Swamp social with your latest ‘news’. Stuff your website full of ‘rich’ content. Share as much of other people’s wise rambling’s as you can in the hope they’ll remember
Relevant provides marketing strategy and consultancy which enables companies and organisations to cut back on advertising, marketing, and digital agency costs and achieve the most efficient use of media
The media environment has a massive effect on the quality of advertising’s impact, retention and response. An uplift in click through dwell time averaging out at 50% is delivered when display and video campaign targeting is custom optimised to deliver
Dr Suess’s tale of the bee watcher who needed watching by multiple bee watcher watcherers while the lone bee industriously went about it’s business is a perfect allegory for the current state of marketing. The tech revolution has spawned a
Are overstaffed advertising agencies, digital marketing specialists and internal marketing teams using data and digital to support ineffective marketing?